Having spent some time on Facebook book promotion and author groups I noticed some trends that I’d like to playfully tease in efforts to help us all improve our promotion game. In the spirit of good fun this is my top 4 self-promotion pet-peeves. Hope you enjoy!
4. If you are looking for a publisher or readers for a biography you wrote about your life and you call it a biography…you need to stop posting and spend some time learning the difference between a BIOGRAPHY and an AUTOBIOGRAPHY. If you wrote a biography about your life…it is not called a biography anymore. Getting that wrong leads me to no other conclusion than that your book will be unreadable. Also, while we are here: don’t look for a publisher for a book about your life.
3. Don’t compare your book to a best-seller. “Forget the Hunger Games”, “It’s the next Twilight”, etc. If the only way you can try to get attention for your book is comparing it to someone else’s you are basically advertising that the reader can expect to find very little inspiration, creativity, or unique thoughts.
2. Please avoid flattering yourself. Calling your own book, a “real page turner” ugh…it makes my skin crawl. If you are telling me, as the writer, that I won’t be able to put your book down, I will prove you right by never picking it up in the first place. This is like telling someone on a first date how they are so lucky to be on a date with you. It’s really off-putting. Pulling a self-serving quote from one of your besties who read it and likes it because they like you is better…but not by a lot. Your self-promotion shouldn’t rely a cherry-picked pull-quote OR your own claims of how good the book is. If it really is that good, share someone’s entire review and promote it that way.
1. My all-time biggest pet-peeve. DO NOT CALL YOUR BOOK A BEST SELLER. Don’t claim it’s #1 on anything. That a serious claim and an honor reserve for those who earned it. Those who earned it, aren’t posting their own promotion on Facebook groups anymore. Someone who has a #1 best seller on any list worth mentioning, is successful enough to have better things to do, like, work on their next book. You’re not fooling anyone. It takes 3 seconds to type your book into Google and see there is no way it was a best-seller on anything but the “books written by people in your family list”. So just, please, do us all a favor. Don’t. I get that you want to draw attention. To hook readers in. Let your book do that.